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Service Is Free to Offer But Incredibly Valuable: Lessons from an Airport Shuttle Driver

At the Hyatt Dulles, my shuttle driver was named Abdullai. He was extremely enthusiastic about welcoming his early-morning travelers on board for the ride to the terminal. “Ladies and gentlemen,” he said, “Welcome to my shuttle. I’ll be taking you to the Dulles airport this morning. The journey will take exactly 13 minutes.” Then he…

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Surrender Yourself to the Great Abyss

So many good things in this one. Best bet is to watch the video.   “When you make something, you wonder: Will it stay at the top? Will it speak to people? Will it lose its relevance? But you can’t worry about those things. You have to create things that are truthful to yourself.” “Every…

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Three Things I Learned Last Week

You don’t write a book because it’s a good thing to write a book. You don’t write a book to “build your platform.” You write a book because you can’t bear not writing a book. You have something to say and you’re willing to put in the effort, day after day, to craft that message in the best possible manner.

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Lessons Learned from 11 Years of Travel

Last weekend I had the honor of speaking to 600 people at Frequent Traveler University, a conference devoted to the world of points and miles.

A longtime friend, Gary Leff, asked me to share a few lessons from the 11-year journey to every country that just wrapped up a few weeks ago in Norway. What have I learned?

Good question. I thought about it for a while and here are some of the highlights I came up with.

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Product Launch Lessons from Adventure Capital

After producing a new project, I try to circle back and share a few of the lessons learned. Last week we had a small beta launch for Adventure Capital, a new business course, so it's time for another breakdown.

It's been a long time since I've released a paid product of any kind, and there's nothing for sale in this post. If you're creating offers of your own, or if you're just curious how things went with the beta launch last week, I hope the lessons are helpful.

Let's kick off the debrief!

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Leading a Horse to Water

There's an old story about a salesperson who was disappointed in losing an important sale.

He talked with the boss about why it didn't work out. "I guess," he said, "It just proves you can lead a horse to water, but you can't make him drink."

"Maybe," said the boss, "But let me give you some advice: your job is not to make him drink. It's to make him thirsty."

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