Catch Pokémon for Fun and Money: Lessons in Paying Attention
File under: entrepreneurship is everywhere.
And so are Pokémon hunters. No matter where you’re reading this, you’ve probably seen them—and maybe you are one of them, staring at your phone while walking through the streets in search of winged creatures.
Or maybe you think the Pokémon craze is silly. Personally, I think it’s interesting to see how quickly it caught on, with millions of players all over the world, as well as how it encourages people to get out and walk more, since Pokémon are clustered around parks and other walkable areas.
I enjoyed this article about how some enterprising players have set up digital shop in helping new players “level up” or catch rare Pokémon.
Read More
*My brand-new book,
I’ve been a longtime fan of MyMorningRoutine.com, which regularly interviews interesting people to learn how they spend their mornings. Some of my favorite profiles include features from Steve Kamb, Lisa Congdon, and Yuki Shimuzu.


Consider a successful Hollywood actor. This actor likes to make independent, arthouse films. These films have special meaning to the actor, and he or she believes in them enough to give up a big paycheck to do them.