Catch Pokémon for Fun and Money: Lessons in Paying Attention

File under: entrepreneurship is everywhere.

And so are Pokémon hunters. No matter where you’re reading this, you’ve probably seen them—and maybe you are one of them, staring at your phone while walking through the streets in search of winged creatures.

Or maybe you think the Pokémon craze is silly. Personally, I think it’s interesting to see how quickly it caught on, with millions of players all over the world, as well as how it encourages people to get out and walk more, since Pokémon are clustered around parks and other walkable areas.

I enjoyed this article about how some enterprising players have set up digital shop in helping new players “level up” or catch rare Pokémon.

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