ideas : The Art of Non-Conformity

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Waking Up at Night with Big Ideas

Long ago, right before I started this blog and began the full-time quest to "go everywhere," I went through a six-month period of thinking about it. When I say I was thinking about it, I mean it occupied my mental world approximately 80% of the time. I was still working and going to grad school during the day, but my attention lay elsewhere.

Then, at night, I'd go to bed with a notebook on my nightstand. I kept it there because almost every night, I'd wake up feeling excited. I'd have another idea or something new to add to the outline.

I loved this story of Benny Hsu making $100,000 from his t-shirt designs—a huge entrepreneurial success on his own, no doubt. But I also related to how the project took over his life and became all he thought about.

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Prepare for Tomorrow by Doing One Thing Differently Today

Here’s a trick that will help every time.

Work hard during the day, and cross off as many things from your list as you can. But as you’re winding down, save something. Leave one thing undone.

Don’t actually do that one more task—but do identify it.

Stop before you’re completely ready to stop. Build a bridge to the future, and leave your current day’s work knowing what you’re going to do next.

It will work. Every time.

Work

Stop Marketing to “Millennials” or Any Other Generation

From time to time people ask my advice about marketing to Generation X or Millennials or any other group of people. When this happens, I always worry.

One research firm offered me $250 for an hour-long consultation on this exact topic. I said no, partly because I don’t like to trade time for money, but also on the principle of “What would I say?”

If forced to say something, I suppose I’d say that unless you’re selling diapers, it’s a bad idea to market to people based on what generation you think they belong to on account of their birth year.

Instead, maybe you should think first about making something that matters. Then, stop putting people in boxes based on how you expect them to behave and what you think they want. You might be surprised at the results, and you might be a lot more successful.

Cartoon: Tom Fishburne

Et Cetera

Reject Every Option That Isn’t at Least a 90 Out of 100

From Greg McKeown’s Essentialism: “As you evaluate an option, think about the single most important criterion for that decision, and then simply give each option a score between 0 and 100. If you rate it lower than 90 percent, then automatically change the rating to 0 and simply reject it. This way you avoid getting…

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New Ideas Are Better (and Ideas Improve Over Time)

From Neil Degrasse Tyson: “In practically every idea we have as humans, the older version of it is not better than the newer version. With the invested effort of generations, and centuries, and sometimes millennia of smart people who have been born since the idea came out, we have improved ideas.” Is new always better?…

Life

“What Should I Do With My Life?”

When I started AONC, part of the message I hoped to share was that it's OK to pursue an independent dream or idea. You don't need permission from anyone to do so. I'm not interested in criticizing anyone who wants a traditional life, but I also strongly believe in supporting those who want something different. The reality is that when you pursue your own agenda instead of someone else's, it's quite likely that some people won't understand. Yet, when you truly "wake up" from a life with terms dictated by someone else, the possibilities are endless.

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Paying the Bills: Your Responses

As expected, I received a flood of responses to Monday's question on paying the bills. In addition to hundreds of site comments (I posted at least half that came through, but it's tough to keep up from the road), we also had hundreds of additional suggestions come in through Facebook and Google+.

36 Comments

Work

Redefining Risk: On Disasters, Pre-Mortems, and Making Ideas Happen

I recently had the chance to participate in the 99% Conference, a gathering of creative professionals produced by Behance. The team put on a great show at the Times Center in New York, and my (small) part was to conduct a 90-minute “master class” on the topic of Redefining Risk: Increasing Confidence in Your Unconventional…

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Life

A Short Collection of Unconventional Ideas

GENERAL A year after you leave college, no one will care what your GPA was. Once you fully understand what you want, it’s not usually that difficult to get it. At all stages of life, people will gladly offer you unsolicited lists of things you “must” do, be, or have. Most of the time you…

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Life

Creating and Living by Your Own List of Values

Everyone lives their life by some sort of internalized moral code, but many people don’t take the time to sort out what they really believe in. Because of this disparity, we often feel conflicted when deciding how to make regular choices about time, money, and personal decisions.

One definition of integrity is how closely your life aligns with your values. In other words, do you do what you say you do? Do you live your life according to what you believe in?

This definition is somewhat incomplete, because it allows for you to do pretty much anything you want to do (even harm other people, which most of us would not consider to be a good thing). But there is still some truth to the idea that integrity relates to how you live by the standards you have set. If you don’t do what you say you do, how can you say you practice integrity?

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