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Three Things I Learned Last Week

You don’t write a book because it’s a good thing to write a book. You don’t write a book to “build your platform.” You write a book because you can’t bear not writing a book. You have something to say and you’re willing to put in the effort, day after day, to craft that message in the best possible manner.

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The DIY Book Tour

Over the past few years, I've hosted more than 100 events with readers in eight countries. There is no “author school” where one learns to do these things—it's very much been a make-it-up-as-I-go process.

I've also received a lot of questions from other authors, aspiring authors, musicians, artists, and other readers who like the idea of taking their show on the road.

In this (long!) post I'll share a few stories, highlights, and lessons learned from the past three years of coordinating and hosting book events. I hope something here will be helpful to anyone who hopes to reach more people with their message.

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End-of-Year Giveaway (Plus! New books from Seth and Dan)

Greetings from the Pacific Ocean! Happy New Year's to everyone in advance. I'm currently flying over the water and will miss New Year's Eve (all of it) due to crossing the international date line today. Don't feel bad for me, though—I'm en route to my penultimate country. If all goes well, tomorrow I'll be on Tuvalu and only one country away from ... all of them. (Also: I like the word penultimate. I think it means “almost there.”)

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How to Write a Book

Most important: to write a good book, you need a good idea. No one wants to read a book without an idea, no matter how well written it may be. Always start with something to say.

But let's look at the practical aspect—how do you actually write a book?

It turns out it's not that difficult. You basically work with the time-and-money concept, where you break down exactly what you need to accomplish the desired goal. How much is required?

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Strategy, Tactics, and the Plan for the Next 97 Days

Have you heard the news about the death of publishing? Books are going extinct! Paper will cease to exist! Buy stock in digital ink.

Seth Godin, a mentor to me and the rest of the internet, recently announced his retirement from traditional publishing. Seth is perpetually ahead of the curve, so as usual, most people completely missed the point in responding to the news. When I read his interview, I thought “Wow, I need to catch up.” If I had twelve bestselling books, I'd say farewell to traditional publishing too. So everyone else in publishing, traditional or otherwise, who doesn't have twelve bestselling books needs to get to work.

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Good Writing Tips

I don't claim to be an expert, but I've been writing 1,000 words a day almost every day for the past 120 weeks. That's the most important tip of all—to be a writer, start writing. You'll figure out a lot of things along the way.

But for all of you overachievers out there, here are some other ideas that may help.

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Breathing Just a Little and Calling It a Life

Yesterday I rode my bike down to Laughing Planet on Belmont Avenue for a $4.85 burrito. The sun was out and all was well. On the ride down I replayed the classic “time/money/no object” game in my head. You know, the one where you ask: “If time and money were no object, what would I do today?” This is a fun game to play, and it's even better when you realize that you wouldn't change much about your plan. In my case, I had about $60 in my wallet—but the only thing I wanted to eat for lunch was the $4.85 burrito. I could have had a million dollars in my laptop bag, and I still would have taken my $35 "Craigslist special" bike down to the burrito place.

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