Strategy, Tactics, and the Plan for the Next 97 Days
Have you heard the news about the death of publishing? Books are going extinct! Paper will cease to exist! Buy stock in digital ink.
Seth Godin, a mentor to me and the rest of the internet, recently announced his retirement from traditional publishing. Seth is perpetually ahead of the curve, so as usual, most people completely missed the point in responding to the news. When I read his interview, I thought “Wow, I need to catch up.” If I had twelve bestselling books, I'd say farewell to traditional publishing too. So everyone else in publishing, traditional or otherwise, who doesn't have twelve bestselling books needs to get to work.
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