Pandering Never Builds a Legacy
I’m as guilty as anyone else who says that to build a business, or a blog, it’s good to ask people what they want and then give it to them. It works!
But there’s another side to this thinking, and I heard the counterpoint presented beautifully last week by Paula Pant. For years, she's published a popular blog about personal finance. But as she shared in a talk, after starting down the familiar path of "Hey everyone, what should I write for you?" she realized that maybe it was better to ask herself what she wanted to do. Read More