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Only Floss the Teeth You Want to Keep

That’s what dentists tell you. You don’t need to floss all your teeth—just the ones you need to keep.

When it comes to your business, your life, or your relationships, a similar principle applies. You don’t have to pay attention to everything and everyone. But you do have to pay attention to what matters most.

It may help to identify some priorities. In my business I track only two metrics on a consistent basis:

1. Email subscribers

2. Product sales
My thinking is that if these things are going along okay, everything else will fall into place. I don't check other statistics or track anything else. Checking my bank accounts will not make more money.

This year I added a "relationship metric":

Every day I will write or call at least one friend.

It’s simple, but effective (at least for me). So far this year, I haven’t missed a day.

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How to Run a Business and Still Care for Your Family


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I met a guy who was a busy executive at a startup in Silicon Valley. His family, a wife and three young kids, lived several states away. He lived in a hotel during the week, worked every evening, and flew home every weekend before returning to the office on Monday morning. Not a very dedicated family guy, right?

On the contrary. When I asked him about living in two cities, he admitted it was sometimes a challenge. But then he talked about what the weekends were like. “We do everything together,” he said. “We go camping. We bake and cook. We play hard the whole weekend long. I know I have to go back on Monday, so I'm constantly thinking about how to squeeze as much time and as many experiences in as we can.”

His family had discussed the arrangement of him being away mid-week, and they re-evaluated it twice a year. So far, at least, it was working.

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Life’s Priorities

Instead of saying “I don’t have time” try saying “it’s not a priority,” and see how that feels. Often, that’s a perfectly adequate explanation. I have time to iron my sheets, I just don’t want to. But other things are harder. Try it: “I’m not going to edit your résumé, because it’s not a priority.”…

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The Good Job

I visited a large company to give a talk about non-conformity and adventure. From all appearances, it was a well-run company doing good things. Many of the employees came up to me afterwards to chat, and I asked each of them, “How are things at _____?” Most of them said that things were good, and I had no reason to doubt them.

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