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Instead of Manufacturing Hype, Just Start Doing Great Work

I got a call to do some filming for a marketing agency in Los Angeles. I had the date open and it sounded interesting, so I decided to go.

The filming took place in a Beverly Hills mansion, probably the largest single-person home I’ve ever been in. On the way in I waved awkwardly to the car valet who was hosing down a Porsche, then said hello to the personal chef chopping vegetables in the kitchen.

All over the studio, which looked a bit like what I’d imagine a porn set to be, there were whiteboards set up with verbal cues. Most of them related to the science of persuasion: scarcity, limited-time offer, feel better about yourself.

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Looking Back on 2016 (All in One Post!)

I mentioned that I felt some resistance to this year’s review, so I ended up doing it differently. Not surprisingly, some things will be different about my recap process as well.

The biggest difference is that I’m pretty much entirely focused on the future at this point. I call it the review, but it’s much more of a forward-looking, goal-setting practice. I typically spend one day looking back and the rest planning ahead.

This time I didn’t even look back at all. It wasn’t until I started writing this post that I realized I had spent the time only looking forward and working on my new project (more on that in a bit).

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“The Success I’m Having Now Is What I Planned for Three Years Ago”

The other day I met with a small business owner. Her business is going well, she recently had a successful product launch that brought in a lot of funds and new customers. Awesome!

But what interested me the most is what she said about it: “The success that I’m having now is what I planned for three years ago.”

Three years ago, she set out to build the kind of business she has now. She settled on an area of focus and said no to other opportunities. Then, she took the actions she’d determined were most likely to lead to successes like her recent launch.

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2010 Annual Review: Looking Forward

After looking back on the year that's nearly finished, I spend most of my Annual Review time thinking ahead to the forthcoming year. While I wrapped up the 2010 review and looked ahead to 2011, here are a few of the summary notes I wrote to myself:

As a big 2010 came to its conclusion I felt purposeful and satisfied, but also on the verge of overwhelm. 2011 and 2012 will be even bigger – how can I maintain momentum without forgetting to live in the moment? This is the challenge and the opportunity of the year: to create sustainable growth in all areas while retaining a core sense of identity.

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