This is an excerpt from Designed to Sell: The Unconventional Guide to Creative Freedom. Wendy Downs is the owner and designer of Moop, a Pittsburg bag company. She sat down with Jen Adrion and Omar Noory to talk about migrating from sculpture to photography to designing, sewing, and selling American made bags—and what it means…
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I’ve been self-employed for more than fifteen years, but it hasn’t always been easy. I once had the bright idea of selling a golf membership service for $1. (It was actually a very bad idea—no one told me you can’t make money on $1 per customer.) Another time I tried to launch four projects on…
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In The $100 Startup I wrote about two young art school graduates from Columbus, Ohio who had built a successful design business. Their business initially began by chance, when a map they’d made for themselves turned into a hugely popular online product, with orders coming in from all over the world. Very quickly, Jen Adrion…
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