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How One Woman Started a Location-Independent Company Right Out of College

Michelle Rødgaard-Jessen went from a corporate gig, to a social change organization and finally landed on running her own business from the road. As an online marketer, she's narrowed her target audience and grown to the point where she's had to hire employees to keep up with the demand.

My name is Michelle. I'm from Denmark, and I’m a location-independent online marketer. I’ve had a lot of different jobs before this, including supermarket clerk and cleaner when I was in high school, and volunteering in a hospital in Costa Rica. During university I worked for a pharmaceutical company and focused on preparing myself for a job in the corporate world when I graduated.

The last year of my university studies I decided to study in Beijing. When I was in China I was lucky enough to be offered a remote job at a small Danish company who needed market research in China. It was this remote job that opened my eyes to even more possibilities. I hadn’t realized it was possible to create and work remotely.

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Hello, My Name Is…

I'm not a minimalist. I think it's good to be intentional about what you own and how you take up space in the world, but I have no desire to move to a 300 square foot apartment and religiously track the number of socks that I own. I'm not a lifestyle designer. As far as I can tell, I've been designing my lifestyle since 1978—that's part of never having a real job, pursuing the goals I've been working on for ten years, and non-conformity in general. Technically I'm location independent, but I have a home in Portland, Oregon. I could live entirely out of my carry-on bag if I wanted to, but I don't want to ... so I don't.

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Update on Location Independent and the “Art and Money” Guide

It's time for the Sunday Store Update. I use this time every Sunday afternoon to tell you more about the small business I'm building to support the rest of the site.

I have a no-hype marketing policy, and I ask that you don't buy anything from me unless you have a clear need for the product. All regular content is ad-free and freely available.

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