What, you didn't know that Luciano Pavarotti was huge on Twitter? Oh yes. Or at least, he could have been. See, every day I talk with various people about their projects. Inevitably, I hear a lot of questions that are rooted in this premise:
"How can people give me their attention?"
In other words: “How can I get more for myself?” The more in question varies: interest, customers, website traffic, subscribers, money, whatever—but it always relates to an increase in focus on the individual.Read More