Using behavioral science, Dan has done some really interesting things to show us why we do the things we do. His newest project is a series on National Geographic called Crowd Control: “a hidden camera series that uses high-tech and mechanical builds to manipulate bad behavior.”
Here’s the synopsis:
“What if we could make the DMV a happier place by adding a little laughter? Or curb America’s speeding epidemic without issuing a single ticket? In NGC’s new 12-part series Crowd Control, viewers will discover that sometimes all you need is a little science to help make the world a better place.
Using hidden cameras to record his results, Dan Pink will tackle the seemingly impossible task of righting everyday wrongs—from convincing party-goers to clean up their streets to stopping the senseless rush an at airport baggage claim.”
Here’s a clip from an episode below, and check out the actual show if you can. It premiers tonight!