How to Make the DMV a Happier Place: Dan Pink’s New “Crowd Control” Series


You might remember Daniel Pink from his New York Times bestsellers, A Whole New Mind, Drive, and To Sell is Human, or from his hugely popular Ted Talk about motivation.

Using behavioral science, Dan has done some really interesting things to show us why we do the things we do. His newest project is a series on National Geographic called Crowd Control: “a hidden camera series that uses high-tech and mechanical builds to manipulate bad behavior.”

Here’s the synopsis:

“What if we could make the DMV a happier place by adding a little laughter? Or curb America’s speeding epidemic without issuing a single ticket? In NGC’s new 12-part series Crowd Control, viewers will discover that sometimes all you need is a little science to help make the world a better place.

Using hidden cameras to record his results, Dan Pink will tackle the seemingly impossible task of righting everyday wrongs—from convincing party-goers to clean up their streets to stopping the senseless rush an at airport baggage claim.”

Here’s a clip from an episode below, and check out the actual show if you can. It premiers tonight!



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