SIDE HUSTLE: From Idea to Income in 27 Days (The Book Is Out!)

Buy it now: Amazon | Barnes & Noble | iBooks| Your local bookstore
Join me on my 100-city tour.


Hey everyone, the SIDE HUSTLE book is out!

Last year I spoke to groups all across the U.S. and Canada. More than anything else, one topic resonated: how to start a side hustle. 

The more I thought about it, the more I wanted to tackle this topic in depth. I’ve been starting my own side hustles for two decades, and have been writing about them for nine years.

I decided to make this a mission, not just a project. The book is out today, but I’ve been publishing a daily podcast 7 days a week since January 1. Each day, I tell a true story of an employee who creates a new source of income without quitting their day job.

So far we’ve published 262 episodes, with a new one coming out every day. I’ve never worked so hard AND had so much fun.

Now I’m going on the road: this week to Seattle, Los Angeles, San Diego, Portland, and Denver, and then on to dozens more cities in North America and beyond. Come out and say hi!

Side Hustle Book Image
SIDE HUSTLE: From Idea to Income in 27 Days (What’s It About?)

The key message of this book is: don’t quit your job, but do create a new source of income while you’re still there.

A side hustle isn’t just nice, it’s necessary—and there’s a process you can follow to create one.

I created a 27-day plan of action, with one step for you to complete each day. If you follow the plan, you can start your own income-generating project. Don’t take it from me; thousands of people have done it for themselves!

I used a case study format for this book, with lots of stories of regular people who all succeeded using this method.

  • The woman who makes personalized candy hearts for Valentine’s Day, earning $100,000 a year on the side
  • The guy who sets up a website containing fish tank reviews, then never touches it again… but three years later, continues to receive $700 a month in affiliate commissions from Amazon
  • The couple who visits Nepal for their honeymoon then brings back cashmere scarves to resell (donating a portion of the profits to girls’ education in Nepal)

…and many more. I loved writing this book, and I hope you love it too!

How You Can Help

This book is extra special because it basically came about in response to what YOU (or at least many readers) told me over and over.

If you’d like to help, I’d be most grateful. There are three main things you can do:


Where do you spend time online or offline? Wherever it is, let people know that the book is out and why you think they should buy it.

Feel free to use these images and the hashtag #SideHustleBook.

Side-Hustle-More-Income-More-Options Side-Hustle-Dont-Quit-Your-Job Side-Hustle-Entrepreneurs-Message


Once you read the book, tell everyone what you learned and what your favorite part was. The best places to post reviews are Amazon and Goodreads. Everyone else in the publishing industry looks at those sites to see what people are saying about books.


Unlike online courses or other business products, the book is cheap. The list price is just $25, and many retailers will sell it for less. Yet despite the low price tag, you can use this model to create a moneymaking asset that can serve you for years to come.

If you enjoy some of the work I do for free (the blog, the podcast, the meetups—basically 80% of what I spend time on), please consider purchasing a copy for yourself, and copies for anyone who you think needs a side hustle.

Buy it now: Amazon | Barnes & Noble | iBooks| Your local bookstore

*If you buy 50 or more copies for a group or organization, please let me know so I can thank you personally. 



Okay, I’m getting ready to hit the road—and I’m excited to begin a new journey. Will I see you on tour? Will you start your side hustle?

Either way, I’ll be cheering you on, and I’d love to know what happens.


Subscribe now and you’ll get the best posts of all time.